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Shop The Latest Pandora 2016 Charms On Fashion Pandora Charms Clearance Sale Store,Pandora Jewelry 70% Off Day 2016 gift , Pandora Jewelry 70% Off Clearance,That trend, Burger believes, closely aligns with the Pandora brand. “The Art of You” campaign, launched in the U.S. and Canada on April 13, asks women “Who will you create today?” in an effort to not only “inspire women to embrace the self-creator within,” the company said, but to drive traffic to stores and websites more frequently than on holidays and special occasions.
The campaign, planned for TV, print, digital and social media channels through at least the end of the year, will highlight all categories — rings, earrings, necklaces, pendants, charms and bracelets, in gold, silver, gemstones, cultured pearls and other materials. Stores will reinforce the self-creator notion and “encourage consumers to come into the stores more often,” Burger said.
In another shift, the company also is expanding its online presence. On Tuesday, Pandora will unveil a branded online channel in the U.S., part of a strategy to increase online sales globally. It will offer another option to consumers who now can order Pandora jewelry online through 39 authorized retail partners such as Nordstrom, Jared and Bloomingdale’s. The U.S. site will be the latest addition to online store sites in seven European countries.
Pandora, which markets itself as high-quality jewelry at affordable prices, offers pieces that range in price from $30 for a sterling ring or individual charm to hundreds of dollars for a gold charm.
And the new marketing campaign aims to “make sure that consumers are aware that the Pandora brand is about more than charms and bracelets,” Burger said. “It builds off the success that we’ve had, encouraging people to celebrate unforgettable moments. … It’s a new way to really encourage someone to ask themselves who they’re going to create today, and think how Pandora jewelry can partner with them in answering that question.”
The company held off selling products through its own online sales channel in the U.S. until it could better gauge the potential impact on its store business. It found consumers who shop multiple channels of a brand spend more overall, Burger said.
“The U.S. is one of the most developed online markets in the world today, and to open our own eSTORE in the country is an important new step for us,” Anders Colding Friis, CEO of Pandora, said in the company’s announcement Monday.
Changes at Pandora come as sales are growing both globally and in the U.S. and as midpriced jewelry brands overall are enjoying a resurgence.

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Cheap Pandora Charms Clearance Are Loved By Many People,You Can Enjoy The Cheapest Price Of Pandora Valentine’s Day 2016 In Our Online Store,Pandora Jewelry 70% Off,”We’re thrilled to join Philadelphia’s thriving shopping area by opening this new owned-and-operated PANDORA Jewelry store,” says Charlotte Watson, Vice President of Marketing, PANDORA Americas. “We look forward to helping women showcase their individuality with our hand-finished PANDORA Jewelry.”
To celebrate the grand opening and local spring festival, the new PANDORA store was filled with floral and guests received single-bloom Gerber daisies. There were a variety of additional gifts and activities for guests. The store featured a life-size jewelry tower where guests who spent $150 or more could pull drawers from the tower to receive a beautiful piece of PANDORA Jewelry. Prizes in the jewelry tower included best-selling rings, earrings, charms and bracelets.
PANDORA partnered with O, The Oprah Magazine for the grand opening celebration. Local influencers, Jessie of Trend Hungry, and Brittiny of Fashion of Philly shared their top picks from PANDORA’s latest Spring Collection. Copies of the latest O, The Oprah Magazine were also given out.
“I’ve been a long-time fan of PANDORA Jewelry,” says Jessie, Trend Hungry. “I’m very excited to welcome them to Walnut Street and be able to shop PANDORA Jewelry at my favorite shopping destination.”
The new PANDORA Jewelry store is located at 1613 Walnut Street, Philadelphia, PA, 19103. Walnut Street is located in downtown Philadelphia and extends from the city’s Delaware River waterfront through Center City and West Philadelphia. For store hours, please contact 215-653-4505. For more information on PANDORA, please visit Connect with us using #PANDORAstyle and join the conversation on Twitter, Facebook and Instagram.
World-renowned for its hand finished and contemporary jewelry at affordable prices, PANDORA designs, manufactures and markets jewelry made from high-quality materials. Designed to inspire women to embrace the self-creator within, PANDORA is a partner in helping to explore and craft a unique personal story to complement any style, every day. PANDORA’s unique and detailed designs combining traditional craftsmanship with modern technology are sold in more than 90 countries across six continents through approximately 9,000 points of sale, including more than 1,800 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange. In 2014, PANDORA’s total revenue was DKK 11.9 billion (approximated EUR 1.6 billion). Self-creators are encouraged to express and share their curated PANDORA jewelry inspiration with hashtag #PANDORAstyle on their social channels and shop the collections at Connect with us and join the conversation on Twitter, Facebook and Instagram.
andora jewelry has become nearly synonymous with the brand’s signature customized charm bracelets, and that’s no wonder, since those pieces make up the bulk of the Danish company’s sales.
But a branding campaign launched this month by the Baltimore-based U.S. division tells shoppers they can just as easily create customized looks with rings, necklaces and earrings.
“Jewelry for women has really evolved over the last several years,” said Scott Burger, president of Pandora Americas. “It’s not so much about adorning women as it is an opportunity for women to express their individuality.”